Louise Scoones from Floretica, a business celebrating everything to do with florals and creativity. Recently arriving back to Christchurch fresh from Sydney where the flower scene is a big part of the city’s colour, Louise has been a long time lover of the freedom flowers allow her (she studied here in Christchurch 8 years ago before a bit of travel, work and family starting). Asked why she’s picked South Town as a place to plant her roots, she tells us ‘it’s a genuine little pocket of life in the city. It’s got a spark. I love that a village has formed and people are coming to be a part of it’.